Are we out of the woods yet? Issues facing our industry

If you’re wondering what’s going to happen to lumber markets, Paul Jannke of Forest Economic Advisors gave MFPC members valuable insights at the Sept. 8 annual meeting.

“The reality is we don’t know what’s going to happen,” Jannke said, “but we have an idea about what we think is going to happen We base that idea on a bunch of data.”

For more than an hour, Jannke walked MFPC members through that data, which covered housing markets and why there is so much pent-up demand. But also why that demand will probably not show itself in 2015.

He explained why Chinese demand for North American lumber is likely to fall and yet the domestic demand for lumber will surge.

Jannke talked about the Canadian dollar and why it will weaken.

His presentation lasted more than hour and contained a wealth of information that can help the forest products industry make key decisions over the next few years. So we’ve provided three ways to get the most of it. A condensed version of his presentation (above) that covers the most important information; a one-minute video of Jannke’s Take Home Points (below), for those who want to cut right to the chase, and all his graphs, charts and other information in his presentation.

Jannke invited those who still have questions to email or call him at 978-496-6336.

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