You’re driving along, listening to the radio and all of a sudden you hear a lumberjack yell “TIM-BER!” and the sound of a tree falling. That means you — and many others across the state — are about to hear something positive about Maine’s forest economy, including a tagline saying,”Fun Facts From The Forest is brought to you by the Maine Forest Products Council with funding provided by Plum Creek Timber.”
“We thought this was a great way to reach out to the public with the message that our industry is thriving and to get MFPC and Plum Creek some name recognition,” said Mark Doty, community affairs manager for Plum Creek’s Northeast Region and president of the MFPC Board of Directors.
(You can listen to all three radio spots below.)
Fun Facts from the Forest/Economic Impact
Fun Facts From The Forest/Labor
Fun Facts From The Forest/Conservation
Numerous members and others have told MFPC that they’ve heard one or more of the radio spots and appreciate the effort to highlight the good news about our industry. The spots are being aired as part of the Public Education Partnership (PEP) of the Maine Association of Broadcasters (MAB). Under the PEP program, stations donate broadcast time to MAB, which then sells the time on a discounted basis to qualifying entities, such as government agencies and nonprofit organizations. Current and recent PEP sponsors include the Maine Army National Guard and the United States Coast Guard, the Maine CDC’s Immunization Program, the Maine Fire Marshal’s Office, the Maine Drinking Water Security Program, the Maine Emergency Management Agency, Maine Veterans Homes, and SCORE – The Service Corps of Retired Executives.
The spots began running on Dec. 30 and will continue until March 30. Plum Creek started with a three-month run — from Dec. 30 through March 30 — with each month costing $3,000. Doty hopes another sponsor will step forward to keep the spots running in April and beyond. The sponsor decides on the content, which then must be approved by MFPC.
“I won’t have January airtime reports until early to mid-February,” said Suzanne Goucher, MAB president and CEO. “But I can tell you that the spots have been distributed statewide to all radio stations with the exception of Maine Public Radio, which doesn’t air PEP spots or PSAs.”